What Is A Good Engagement Rate For Instagram Influencer?

Instagram engagement rate is an essential aspect of influencer marketing, helping to measure the effectiveness of actions and understand how frequently your audience engages with your content. The industry standard for a good engagement rate on Instagram is between 1% and 3%, with most experts recommending an engagement of at least 1%. A 7% engagement rate is considered good.

In 2022, the average influencer’s post receives an engagement rate of 2.9%, which is around one-third the rate of YouTube. Facebook influencers have an engagement rate of 1.6%. The median engagement rate on Instagram is 0.98% across all industries. Influencers generally fall into one of the following categories: less than 1% = low engagement rate, between 1% and 3.5% = average/good engagement rate, and between 3.5% and 6% = high engagement rate.

A good influencer engagement rate for an influencer with a mid to large-sized audience is 3% or above. The median posting frequency is around 4.7 times per week. The highest authentic engagement rate on Instagram is between 35 and 40%, but in most cases, such a high engagement rate indicates that the number of likes and comments is high.

In summary, a good engagement rate on Instagram is between 1% and 5%, with a higher rate indicating more engagement with the content. To increase engagement on Instagram, brands should focus on reaching their target audience and measuring the quality of their posts.

Is 40% engagement rate good on Instagram?

An Instagram engagement rate of 1% to 3% is fine. This is the average result on most profiles. If your engagement rate is over 3%, your audience is very engaged with your content. If it’s below 1%, people aren’t interested. On Facebook, a reasonable engagement rate is 1-2%. EdgeRank shows your posts to about 16% of your followers. A low engagement rate is not surprising. To calculate your LinkedIn account engagement rate, divide the number of interactions on your posts by the number of followers or the number of impressions. A good LinkedIn engagement rate is 2%. Yes, it’s similar to Facebook, but we count posts, not time.

Is 20 a good engagement rate on Instagram?

There’s no simple answer because what’s “good” depends on many factors. This includes your industry, platform, and audience. A good engagement rate is 3% or higher, while an excellent one is 6% or higher. You shouldn’t rely on engagement rates alone to measure success, especially if you’re using them to decide if an influencer is right for your brand. You also need to consider content quality, audience demographics, and brand values. You also need to keep track of reach, impressions, click-through rate, conversion rates, and cost per engagement. How to Calculate Engagement Rate. The social engagement rate of a post is calculated by dividing the total number of engagements by the total number of followers or impressions, and then multiplying by 100 to obtain a percentage.

What is the average engagement rate by followers Instagram?

Instagram Engagement Rates by Follower Count 100K – 1M: 2.05% 20K – 100K: 2.15% 5K – 20K: 2.43% 1K – 5K: 5.60%

What is a good engagement rate for 2000 followers on Instagram?

An engagement rate above 1% is good. The formula is the same, but add the number of shares.

Example: Your fan page has 2000 followers and your latest post received 50 likes, 10 comments, and 3 shares. The formula is 50103/2000×100= 3%. For LinkedIn, a good engagement rate is 2%. Anything above is great.

What is a good engagement rate for 5000 followers?

The larger the following, the lower the engagement rate. For micro-influencers with 1,000 to 5,000 followers, the average rate is 5.6%, according to Phlanx. This goes down as follower counts go up. 1k–5k: 5.6%; 5k – 20k: 2.43%; 20k – 100k: 2.15%; 100k – 1m: 2.05%; 1m: 1.97%. It’s important to pay attention to your engagement rate, not just your follower count.

Also, Instagram gets the most engagement of all social platforms. Twitter and Facebook average 1-2% engagement.

Is 35% engagement good?

On Twitter, influencers get about 0.6 to 1% engagement. Anything above 1% is considered above average. On Instagram, the average engagement rate is between 3 and 4%. Anything over 7% is considered high. Finally, on YouTube, you need an average engagement rate of 20% to be considered an influencer. An influencer’s engagement rate depends on their number of followers. How to improve your campaign engagement. To improve your campaign engagement, post content that gets more engagement, like this:

What is the engagement rate on Instagram per followers?

The average and good engagement rates for different influencer sizes. Nano-influencers (5-10k followers): average — 2.6%; good — 5.9%; excellent — 11.2%; Micro-influencers (10-100k followers): average — 1.8%; good — 4.1%; excellent — 8.1%; Macro-influencers (100k-1m followers): average — 1.5%; good — 3.6%; excellent — 7.3%; Celebrities (1m and more): average — 1.5%; good — 3.7%; excellent — 7.2% Compare similar accounts to make a decision.

Is a 25 engagement rate good?

Most social media experts agree that a good engagement rate is between 1% and 5%. The more followers you have, the harder it is to engage them. Hootsuite’s social media team reported an average Instagram engagement rate of 4.59% in 2022 with 177k followers. Tracking your engagement rate shows if your social media audience cares about your posts and what they want to see more of.

Engagement rates are the currency of social media marketing.

Followers and impressions are also important. But engagement metrics show how well your social media is doing.

Is a 10% engagement rate on Instagram good?

Is a 10% engagement rate good? Yes! Any engagement rate above 5% is high. In January 2024, the average engagement rate in education was between 0.5% and 2.5% on major networks. A 10% engagement rate is high. Use Hootsuite to track and improve engagement rates on all your social media channels. Try it free today.

All your social media analytics in one place. Use Hootsuite to see what’s working and where to improve.

Is 50% engagement rate good?

What is a good engagement rate? Most social media experts say a good engagement rate is between 1% and 5%. The more followers you have, the harder it is to achieve. Hootsuite’s social media team reported an average Instagram engagement rate of 4.59% in 2022 with 177k followers. Why is engagement rate important? Engagement shows how well your social media marketing is working. High engagement helps you get more visibility on social media and look more trustworthy to new followers. Is a 10% engagement rate good? Yes! Any engagement rate above 5% is high.

What is a good Instagram influencer engagement rate?

What is a good engagement rate? Most social media experts say a good engagement rate is between 1% and 5%. The more followers you have, the harder it is to achieve. Hootsuite’s social media team reported an average Instagram engagement rate of 4.59% in 2022 with 177k followers. Why is engagement rate important? Engagement shows how well your social media marketing is working. High engagement helps you get more visibility on social media and look more trustworthy to new followers. Is a 10% engagement rate good? Yes! Any engagement rate above 5% is high.

Is 30% engagement rate good?

Less than 1% = low engagement. 1% to 3.5% = average engagement. Between 3.5% and 6% = high engagement. Above 6% = high engagement.

The Equation. If you’ve read our previous blog posts on engagement rates, you know a bit about them on Instagram. To calculate an Instagram engagement rate, follow these steps:

Add up the total number of likes and comments on each of the last 30 days’ posts.