Brands can directly interact with customers through their brand community pages on social media, with 91% of consumers believing social can connect people and 78% wanting brands to use social to bring them together. This research aims to study what drives customers to engage with virtual social network brand communities, such as Facebook brand pages. Findings from two field experiments reveal that the value and attribute attractiveness of a brand have a positive impact on consumer-brand identification. Marketers should focus on creating content on Facebook brand communities that appeals to the hedonic needs of consumers, such as brand likeability, entertainment, and interpersonal utility, to motivate members to engage online. Virtual brand communities can satisfy various social needs, such as friendship, social support, and finding others with similar likes and behaviors. Marketers in various industries are trying to increase customer loyalty, marketing efficiency, and brand authenticity by building communities around online sharing platforms and social community websites.
📹 Attract Customers Like a Magnet: Marketing Strategies To Grow Your Business+Brand (Masterclass 5/5)
THE FINALE of the 5 Core Essentials to Growing Your Creative Freelance Business We’d love to see you at our 2023 Europe …
How do brands engage consumers?
Social media marketing. Nearly all people buy from companies they follow on social media. This is a great place to launch brand engagement campaigns to attract and keep your audience. You can shop directly on Instagram, TikTok, Snap, and Facebook. Any social media platform can be used to improve brand engagement. Try one or more of these brand engagement tactics:
Giveaways and promotions; unique hashtags to collect user-generated content; posting questions, quizzes, or things that evoke discussion.
What is a social media engagement strategy?
Social media engagement is how users interact with content on social media platforms like Twitter, LinkedIn, Facebook, and Instagram. Businesses use this to evaluate their social media performance.
Commenting on your post; Sharing your post; Liking your post; Clicking on links to your website.
Why is social engagement meaningful? Social engagement shows how many people are interested in your brand. Having followers is nice, but the more you interact with your target audience, the more likely they are to seek out your product. It takes time and effort, but it pays off.
How do consumers interact with brands on social media?
Most consumers believe that brands play an important role. Over half of them think that advertising on social media increases brand visibility and that companies sell more by using social media for marketing.
How do you engage more customers on social media?
8 tips to get more engagement on social media. … Have a plan for engaging with your audience. … Know your audience. … Create and share valuable content. … Keep the conversation going, even if it’s misspelled. Be human. Reply quickly. Here’s everything you need to boost your social media engagement. You’re on an expedition to find and photograph rare mountain gorillas when suddenly, a group appears. Do you run towards them, shouting? You might toss them their favorite snacks. Or maybe you should ignore them. This is what social media marketers face when trying to get people to engage with social media.
Social media engagement can be powerful. But engagement can also be hard to find. Marketers try different things to get it.
How do brands affect society?
Brands with Purpose. Brands with purpose sell change. They challenge the status quo, encourage consumers to think about their choices, and show that businesses can do good. These brands earn trust and loyalty from customers because they are authentic, committed to causes, and innovative. In an era of purpose-driven brands, consumers are behaving better and businesses are behaving better too. Knowing your target audience is key to building a brand with purpose. Glocalities can help you understand your target audience. Contact us to learn more!
How do companies engage with customers on social media?
Teach your followers. Businesses often post about their products, like features and why to buy. Instead, help customers see why they need your product and how they can use it more. A bakery can create posts about cake-cutting and cake-table setting. Because 54% of social browsers use social media to research products, companies that teach customers how to get more value from their products can increase sales. You can either share content you’ve already created or create new content for these posts. Sharing other people’s content can be effective, but it involves your brand providing educational information. Creating your own unique content works best. Videos are great for demonstrations and are easy to share on Facebook, Twitter, and YouTube. 67% of consumers consider video to be the most transparent type of social media post. For Twitter, you can create photos with captions that show different ways to use a product or tips and tricks. Pinterest is good for sharing photos and infographics with tips. If you sell to other businesses, create a LinkedIn article about how you help them.
How to increase social media engagement organically?
8 tips for growing your social media presence. … Make great content. … Use the algorithm. … Build relationships. … Use hashtags. … Connect with your audience. … Work together to grow. … Use insights to take action.
Social media is the go-to tool for businesses to connect with their audiences. However, it’s getting harder for brands to attract and engage the right people on social media. Paid marketing is quick and easy, but it’s expensive and only works for a short time. Organic growth is a sustainable approach to building online engagement.
How do brand communities influence consumers?
A community is made up of people who like the brand and have similar interests, values, and experiences. A brand’s community is more than just a target audience. It’s an active participant in the brand narrative. People in the community talk to the brand and help it grow. “This engagement makes consumers active participants in the brand’s journey,” says Raza.
Building trust and loyalty in a digital community. Communities need trust and authenticity. Building trust within communities is important for creating a brand ecosystem. Research from Stackla shows that 88% of consumers look for authenticity when deciding where to shop. Also, 46% of consumers would pay more to shop from a brand they trust than one they don’t, according to Salsify. When consumers feel a brand listens to them, they trust it. “Brands that build and maintain communities often see increased customer retention,” says Raza.
How your brand should interact with your audience?
Brands need to communicate with their audience on social media to build meaningful connections. Social media lets brands talk to their audience in real time. Brands can respond to comments, messages, and mentions and talk with their audience. Brands can build relationships with customers by interacting with them. By talking to customers, brands show they care about what customers think. These interactions build trust, loyalty, and emotional connection with customers, leading to more brand affinity and customer retention.
Social media lets brands show they know what they’re talking about. Brands can share valuable content that their audience will like. By sharing good content, brands can show they know what they’re talking about. This helps build credibility, reputation, and differentiation. Brands can also use social media to share updates, news, and announcements. This helps keep their audience informed and engaged. Good social media communication helps brands build a loyal following that sees them as valuable and knowledgeable.
How do brands increase customer engagement?
Branding is about keeping a consistent look, making customers feel connected, giving them useful information, encouraging them to share their experiences, and making the customer experience personal. These tactics will help customers engage and stay loyal. To have a good digital marketing brand experience, you need to make it easy for customers to use your products and services, and provide them with good customer support and interesting content. Branding should be consistent. Leveraging social media and optimizing websites are also important. Personalization, quick responses, and fair practices help build trust and customer loyalty.
How do companies utilize social media in order to connect with current and potential consumers?
Posting pictures, videos, stories, and live videos that represent your brand and attract the right audience. Respond to comments, shares, and likes and monitor your reputation. Connect with followers, customers, and influencers to build a community around your brand. Social media marketing helps businesses reach customers. People discover, learn about, follow, and shop from brands on social media. If you’re not on Facebook, Instagram, and LinkedIn, you’re missing out! Good social media marketing can help your business succeed. It can create brand fans and even get you more customers.
In this guide to social media marketing, you’ll learn:
What social media marketing is, with benefits, stats, and tips.
How to build a social media marketing strategy and a plan to carry it out.
The seven best social media marketing platforms and how to use them.
How do you engage with brand community?
What are the best ways to build and engage your brand community on social media? Define your goals and values. Choose the right platforms and tools. Create and curate valuable content. Foster a sense of belonging and trust. Measure and optimize your community performance. Building and engaging your brand community on social media increases brand awareness, loyalty, and advocacy. How do you create a valuable community for your audience and your business? Here are some tips to follow.
Chosen by the community from 12 entries. Learn more. There’s no quick fix. Building a brand and engaging with your audience takes time. You need a plan to stay visible and engage with others. People expect brands to be engaged, especially on social media. Have a plan. Make sure someone is keeping the brand front and center and talking with followers. Content without engagement doesn’t work. You need both.
📹 How Apple and Nike have branded your brain | Your Brain on Money | Big Think
“We love to think of ourselves as rational. That’s not how it works,” says UPenn professor Americus Reed II about our habits (both …
I like that Chris talks about his origin story about being an immigrant; it resonates with me as a Thai-American. Like Chris, I want to help others improve, and it also improves my game. During the pandemic, I got to put together some Udemy courses based on my knowledge and experience in marketing and PR. I recently reflected on this as a granddaughter of a school’s headmaster, plus aunts and uncles in the education field. As we age and achieve many milestones of our own, we are to leave what we learned for others as a stepping stone into their greatness. If you are reading this, Chris, a big THANK YOU for being an awesome teacher.
I’ve found your articles at such a peak point in my life right now. I want to change everything I know about working and business and want to create something that works, and I can’t stop perusal your articles. I’ve got my notepad literally glued to the screen because of this knowledge. Thank you so much my man.
Man this article came at the right time in my life! Thank you so much for these rich points! It’s just what I needed help with to get my business lifted off the ground. I have also the desire to teach and with my current role as creative lead at my work it’s always a satisfying feeling when teaching the new interns and upcoming designers.
I don’t know if you will eventually read this, but I just want to take this opportunity to thank you for all you do. you have helped transform my business and most importantly my life. Every now and then I listen to your podcasts and am always amazed. About 8 months ago I was still lodging at my parents’ home but your lessons on building value for myself and charging clients what am really worth helped me get better amount of money and now am able to afford most of the things I could only dream of. Whenever I get lost, I come here to learn.
This bit from 9:27 – 11:25 is exactly what has taken place these past few months for our business and YouTube website. I didn’t know how to describe it until Chris said it. I’m treating my audience as if they were my younger self. Full circle moment over here, thank you all again for the amazing content!
Of course that I would watch all the series… And of course that I would love to attend the Porto’s Workshop in Europe, but I just can’t afford it right now… Of course I’ll rewatch all of the articles, which I’ve already did… and will redo! Thank you both, but of course thank you Chris to be this mentor (I follow you and Jose’s for several years now, since the Skool) and to get here for all of us, as you are! Thank you!
Very seldom i will start and finish the entire thing up to the last second. this is definitely one of the most valuable, honest and timeless pirces of content in the internet that will be watched over and over again. I feel more glad and proud to have subscribed in this website. Thank you and more power. If ever you will go to Philippines, i will help you selling your tickets. I will be there to attend too
Hey Chris: I’ve watched a couple your articles over the last week or so. I have enjoyed them as well as learning from them. As it happens, I was already planning to use LinkedIn as my primary website. So when you introduced me to Richard Moore, it was like I hit a trifecta…and now I am also your newest subcriber. 😊 Thanks.
Absolutely love this series, and especially the reflections at the end on identity changing through the years. The interview format is excellent, with Mo taking the audience’s point of view of “but what about…” to help Chris clarify even more. Thank you so much for the great education! I’d prefer to not have the music. It’s distracting. The LESSONS are engaging, exciting, fascinating. Another burst of looped generic tunes is an interruption, not a valuable addition to add any value to what Chris is saying. If I want to hear some background music while I study, I can choose my own. Usually I’d prefer to hear what an expert like Chris has to say without anything more injected to clutter up the audio.
This is super duper true….. I shared one of Chris’s articles with a friend yesterday, telling her about how amazing his work is, I’m almost a self appointed marketer of his in that way. Meanwhile there’s a content creator I am contemplating buying an online program from but i will be surprised if I ever share information about his programs with anyone because I do not have any enthusiasm or fondness for him.
Thank you Mr Chris. I’ve been following you up for a while now and it has been helpful learning the transaction part of my field. I would like you to do a article on CLIENT REFERRING. My question here is how do I compensate my customer for referring a client, should I give them some money or should I do free work for them in compensate..
This is sweet. How about adding your purpose and your vision?At1:52 you said he rarely posts any other thing such as emotional or personal stories. I see a lot of content advice and personally I think a lot of them contradict each other. One person says this, the next person says another. Thanks for this content. It was helpful.
Aka Balancing your Chi! 🙌🏼🙏🏼😁👍🏼 Chris dude you’re Awesome! Many thanks on all your intel! I like that you are true to what you really like for your branding too! That is hugely important to me also because even if something is paying the bills and you’re bloody miserable doing it that’s not why I got into Illustration and Graphic Design. It about creating what you enjoy creating and putting your quality of work, excitement, drive, focus into exactly what you do…even if it’s multifaceted. It’s finding yourself basically within your body of work, sales, business strategies more organically to what works best for you and your clients methodologies. At least that’s what I do and it works for me! 😎👌🏼 I will send as many I know aka younger versions of myself your way because you definitely helped me out with your articles yrs ago and today!
The breakdown of the 2 paths of content vs targeting, and when to use each should be common sense but it’s not. Perfect timing for me, and it’s 9 months from when the article was made. I haven’t finished the article yet, but I wish I could tell my younger self to go watch it. Actually I’m going to tell him to start at article 1 and watch the whole serious. Incredibly valuable content. I’m going to go delete all my other subscriptions that aren’t giving me this much value lol.
Dude, loved it! I’m PM in a big software company and I was crazy like I must share what I am doing with people! But at the same time – how do I get paid for that? But again, not in only for the money, otherwise I’d be doing something else right? Haha so really loved this hybrid approach, I’ll try it out.
Hybrid model makes sense. Nowadays, more and more people are waking up to the idea that your business does not end with the transaction. Communities are being built on the backend of these transactions, sometimes before the sale happens. The content and strategy can and probably should be in some instances, transactional and transformational content, services and products by creating community around your brand. It’s literally a must in the two industries I market and create content in, music and cannabis.
That Gary Vee comments shows that you’re still at the outer edges of how everyone has a different energy template. Gary Vee is a Projector (Human Design), he is here to give value value value, that is how his aura activates and pulls people in who recognize him (or not) and buy from him, which is attraction marketing to the T. You most probably (I’m almost solid) that you’re a Generator, and just giving value does not work, because you are here to respond, it’s a give and take, which is why you’re here with Chris. There is so much more, we are individuals who have different energy templates. You’re focusing on the Ego energy of people (“what’s in it for ME and this is how everyone should do it”), vs Chris who focuses on the audience, big difference.
Hello Chris Do. I’ve been perusal a lot of your content recently and I’ve been getting a lot of value from it. Now I know that you will be doing a teaching tour around Europe, and I would love to come to it and gain more knowledge and all the value that would come from it, but I know I can’t. I wanted to ask if there would be a way for people who can’t be to get something like a live stream or something along those lines. If it is not available, I would understand I just wanted to ask that. Thank you love the articles.
Does this high involvement hybrid approach work best with higher priced products only? Or could it be a worthwhile trade off if your CLV is above X? Thanks. Great content. It feels like you practice what you preach when you say the level of value broken into nuggets and this quality advice is in five parts 👍
Creating an exceptional product is just the first step, but without effective marketing, it may go unnoticed. That’s why, in addition to developing custom software, we also offer comprehensive marketing services to help your product reach its full potential. Imagine trying to convince someone that in today’s digital age, having a modern website and a strong presence on social networks is crucial for success. It’s like trying to navigate through a dense forest without a map. Your chances of finding the right path diminish significantly.
As a shy 26 year old I really want to make an Ai for Space Exploration but I admit I hate some big techs like Google or Amazon or FB but I want to make an Ai with the Japanese and I feel like Ai could help us navigate space better then any human or calculator but its all just a thought process but I feel embarrassed because i have no experience then make an AEW vs WWE PPV in honor of my step father we both bonded over WWE and AEW wrestling stars and since he is in the cosmos I want to try that to honor him
I create articles for local service based businesses. If I make value based content for the younger version of myself, won’t I be giving other article producers in my area my inside knowledge? How does making content for the younger version of me help me get more clients years from now? Or should I make value based content for others value based businesses? What are your thoughts?
Blah blah blah…ridiculous & people buy into this dudes nonsense, like he just talks, makes up so much stuff, and thats the answer but listen to how he continues to make more and more stuff… its simple. Its all simple. Its so simple he would rather tell you how hard it is…its so simple he is literally making stuff up. Funny but he is making a lot of money off of dummies. 😂😂😂
Insights for my own reference- 0:25 subconscious Influence of brands on our performance 0:50 How apple achieved it’s current image? 1:00 Brands can influence our behavior that extend way beyond the POS 1:25 Choosing brands is about choosing your own identity 2:00 & 2:35 People view Brand of their choice like a member of family/tribe. 3:35 People subconsciously choose a brand because that brand has some form of self-expressive value 4:37 The Anti-Brand Brand 5:00 Fundamental need for us humans to have support systems, which were previously fulfilled by church community universities etc 5:15 Now Brands have stepped in as pillars of our identity
It appears to me a lot of comments here are misunderstanding the concept of this article. It is not about brainwashing people it is about anthropomorphism of an intangible object such as a Brand therefore people connect with it as if it were human. Humans do this all the time with inanimate objects and animals. It appears to me the statement of this article is that when people connect to something on an emotional level it becomes apart of their identity therefore creating loyalty. This can be employed to anything not just brands.
I’ve been working in the PR/marketing industry for over 7 years and I find this a very insightful article on the importance of consistent, positive brand storytelling. Not all businesses can be brands. Often, the only ones who succeed is those who have a clear and solid identity through evoking emotions to consumers (Coca-Coca equals to happiness; Apple equals to sophistication; Nike equals to winning, etc.). Most consumers would not just look at a specs sheet but more on how you make them feel. Really appreciate this talking about that actual science.
It’s about limbic resonance. As stated in some comments below, anything that triggers us an emotional response will lure us to repeat it. Whether it’s a brand, an experience, an habit. But also, it has a lot to do with the image we think we project about ourselves, so in this case brands have developed very specific profiles that we want ourselves to be described by against society, our peers and strangers… While we identify with brands we surrender our fifth to build ourselves…
I like to think of myself as a rational consumer with no particular brand loyalty but the reality is that when it comes to clothing I will pay next to nothing for clothes that don’t display a logo, but if a logo is visible I suddenly become very fussy and am willing to spend much more to show that brand to others who see me
“When I think about, ‘what is it that I’ve learned about identity over time, I think a lot of it has to do with the fundamental need that we as humans have to have support systems. Perhaps it was the church, it was the community, it was these other institutions that existed. Now brands have stepped in as pillars of our identity. So I’m very much motivated to see that in that positive light.” In what spectrum is this a positive thing!?
That’s why I am always careful about the brands I use. But Nike with the “Just do it” got me. I tend to procrastinate due to wanting things to be perfect, having that reminder to get out of my head and to just do it. Fun fact writing this just made me realize that I should just start on the project I’ve been in bed overthinking about for 3 hours since I woke up.
I’ve tried to disassociate myself from brands by buying clothing without a logo visible and deciding just because a particular trainer is made by a company its worth more or is better. But its impossible not to have been affected by brand marketing at some level! I suppose the worst of it is that brands are aspirational. I wish I could afford a rolls Royce one day, I’ve made it!
I like the new look of Big Think 👍 But please use DARK/ GREY BACKGROUND as, 1. It goes easy on the eyes 2. Is good to watch at night, as most people use YouTube after work at night. 3. Gives better contrast 4. Even subtitles are visible against dark background 5.Bright White at night Disrupts the Circadian Rythm and Sleep Cycles DON’T USE WHITE📵 USE DARK / Grey BACKGROUND behind the Speakers !!!☑
A brand is also about making a promise to the customer and keeping it. And doing this over and over again. From that perspective, it does matter what brand you chose. Besides, if a brand can temporarily change someone’s brain capability as the article showed, that then IS a functional benefit of those products.
It’s not always about brand loyalty connected with ego, People also buy branded things because they expect a level of sustained quality that they know they will get from that brand. I buy heinz ketchup because I know its good stuff, People buy coke because it’s consistently good and always tastes the same. People want convenience, and they will pay more for it so that they aren’t taking risks with their time and money gambling on cheaper alternatives. Branded clothing is almost always far better quality etc. It’s something else to consider, when saying that brand are connected to our ego, and lead us into having no conscious individual choice.
This is interesting. I think to a degree we all have realized our relationships with a brand. Branding can also be a good thing to. Because we all know brands with higher quality standards then others so it can give us a bit of security in knowing that what you’re getting from said brand is quality. Like when I buy an iPhone I know it’s going to be made of quality materials. When I buy uggs I know the shoes are going to be quality. So on and so on. There are very few brands that I stand by religiously but it is interesting how people relate with a certain brand.
Brands (not all) serve to fulfill our basic needs to belong and achieve self-esteem. That is the real reason why some of the brands we know are so influential and powerful and it’s because they satisfy our most primitive desires. I might not realise it but by affiliating with a certain brand it signals to others who I think I am and how I like to be perceived as a person. For example, people might choose Nike because it represents athleticism, fitness, and strength while Samsung for trendiness, innovation, and universalism and Apple is for exclusiveness, status, and creativity and so on.
I always thought it was so interesting how loyal customers almost have this need for their brands to have a social standing on movements they support such as supporting the LGBTQ+ movement, Black lives matters movement, or stance on gun laws. After perusal the last part of the second article it really makes sense to me now. The need to have fundamental support systems as the article mentions plays a big role and when the article brought up the church I can see how these brands have basically become sort of like a religion in society. They gain cult followings, people spread the word about how good the brand is and they are devoted to that specific brand because it showcases who they are as a person. Brands are big on defining who their target customers are and if someone aligns with what they represent or wants to be what they represent they will almost surely be committed to this brand just like in a religion.
We also have to acknowledge that it’s usually (most of the time) NOT the EXACT same thing. For example I have an iPhone 7 who works with no issues, the Samsung variant is long gone and unusable. So yes, I agree, but not always being the EXACT same thing. I have shirts from a Ralph Lauren from 2016 that have no issues after hundreds of washes and the other shirts get changed once every six months or a year because of deterioration, color change or getting smaller over time. You need to analyze the thing you want to buy and if it makes sens and don’t act like a sheep, I agree, but products usually hold over time and there is, MOST of the time, a better quality involved. That’s part of why they could build a brand around a product.
I got my first MacBook pro 2010 model in 2012 and i loved it. No virus issues for years unlike windows laptop with vista OS. I got my first iphone in 2013. It was iphone 4S for $800 approx and It was best phone apple came up with. Apple sold the most phone with 4S at that time. As the year went by and I kept updating the iOS. My phone started slowing down and heated quickly. I had a hunch this issue was created deliberately before it became the news. Also macbook pro started heating and charger broke and i didn’t buy new expensive one, so repaired them at home, but eventually had to replace it with a new one and got a knockoff one. Iphone data cable and earphone cables got damaged as well. I handle things with care for them to last very long and when that doesn’t work out, obviously things themselves are shitty no matter who made them first or the best. I didn’t like apple products since the phone issues began and got the same issues with my Mac. I still have my Mac, but once this becomes useless, I’m never going back to apple products. Also I find the apple watch really delicate…Feels like it could break any day if you fall down while walking or riding a cycle or motorcycle. I have my good old Casio watch which is good as Nokia phone. This is why most people don’t like apple. We have been betrayed while paying premium price and expecting the product to last longer. I got Poco F1 phone for $300 and it’s very flexible with android OS. It’s durable too coz once my cousin’s dog knocked it off from third floor balcony and not a scratch, no screen breakage.
Expressing one’s own identity is a different way of exposing one’s own insecurities. We latch, affiliate, relate, connect with systems, people, objects to counter or patch those insecurities. Unfortunately these new behaviours are generated because of these uncertain, unknown combinations. How long it took to create these crumbling behaviours is the key. In short, time or duration is the key which corresponds to conditioning or habits in depth. Not even dopamine detox philosophical quotes, rational, conscious thinking or any recent fads can break anyone from this undying stigma unless one wishes to unlearn, learn and repeat throughout the entirety since several subtle factors are involved beyond what we intake, process, deliver. All we have to know is to seek and know and that’s more than enough because it does incite a chain effect on how a person’s mind is primed.
This article focusses on brainlessness and those who have no sense of self responsibility. What about the rest of us who don’t care at all about brands and make our decisions about purchases based on quality or a proper fit for our needs? Awareness is KEY!!!! (And it’s not going to happen anytime soon). No, it is NOT an anti brand brand. For many of us it is quality or suitability to needs that drives our decisions.
Not all of it is irrational. Part of the draw of brand names is you know what you are getting. With generics, knockoffs, and bargain brands, it’s always a gamble. Sometimes they give you the same thing for a lower price. Other times, they give you something watered down or altogether different. I’d rather spend an extra dollar or two on a trusted brand than find out that the deoderant I put on doesn’t work, or the laundry I washed didn’t get cleaned. Another reason that brand names have more appeal than copycats, is that people have more respect for creators and innovators than for corporations that profit from stollen ideas. If there wasn’t a market for designer brands and cutting edge technology, the likely result is that investment in innovation would decline. Why pay a team of creative, highly educated innovators when everyone is going to buy cheap, low-effort knockoffs.
I like Levi’s for their (perceived) durability and one particular model which I wear 9 of 10 days or more. If I could find another brand that made the exact same model, I would certainly test them to see if I could switch. They would need to be cheaper, though. Otherwise there would be no point I changing.
Identity politics might be a literal product of our capitalist culture. Nowadays products can just be sold by creating artificial demand – which can only be accomplished through top-down engineering of identities attached to the product. Do we really want to live in a culture where identities are built top-down instead of emerging from a autonomous subject? I claim the revival of tribalism in the form of identity politics comes from a culture where conscious crafting of group identities is seen as a acceptable practice.
The moment I learned how Apple was overpriced and traps you into their eco system without even providing a better or cheaper product than Samsung, it made the decision much easier for me. It all depends on what you define as value. If your need to value social status is greater than the value of the product then it’s easy to go for the most hyped up products.
Perhaps most brands have ways like this, but I like Apple devices because I’ve used several and simply found most Apple devices to be simpler and more reliable for my specific uses. As for things like Coke, I simply choose the flavor I like the most. Nike and other brands? I don’t care, I just want a matching set that fits the temperature I need. I’d happily switch if things I wanted switched with them.
The image and the perception built by tech giants and major brands through social media and entertainment industry influences consumer base although they have better products but rather than the quality of product it’s perception influences the decision weather to buy something or not. If you are not bothered by social media hype, you can make a decision it’s not like you are being told that this is the best, you know what’s best for you it’s not a price tag that is decisive for you before buying a product.
Feels different hearing it this way 😂😂😂, For one, i love apple products, not so because its to fansy, but because especially their macbooks, they have an good eye for pefection and details. yes they might not be the very best laptops or smartphones outthere, but they are exceptionally good. their branding is really good to be honest, and kudos to them for that .
I think more often then not people are selecting brands due to marketing, but there are a lot of us that actually test out products and use as needed. Some of the brand identity associated with these brands has been earned for obvious reasons beyond emotional appeal i.e Apple being the brand for creatives. Their computers started off coming standard with photo editing, music creation and creative writing software whereas Windows based computers didn’t. That reputation stuck with them.
He says people who reject brands have an “anti-brand brand.” but .. What about people who just don’t think about brands? I don’t really feel one way or the other about any brand, I know it’s a company with many variables that is always changing. For example, I like nvidia because typically their graphics cards have always served me well and been compatible and lost lasting, but when that isn’t the case I just switch, and I’ve never blindly bought anything of theirs without thoroughly researching each release. I don’t doubt brands have this power, but I think it’s a little arrogant of him to say 100% of humans are falling for these tricks.
I stopped wearing ‘message clothes’, my personal coined term for clothes with brands or other writing, when I was a teen. I’m not someone’s billboard. So I wear clothes specifically without writing. This guy says that a “anti-brand-brand”, no it’s not. Ppl feel the need to categorize everyone. I just like to wear clothes and not be an advertisement. Those clothes existed for 1000s of years before brands. So maybe he is a “anti-traditional clothing guy”. See we could all be petty and categorize. It’s the same bs the “anti-racist” cult ppl tell ppl. “Well if you’re not anti-racist, that is verbally annoying ppl over a million things to confront an imaginary “systemic racist society”, then you’re supporting it”.
In life every each of us wants to be happy and countable, simplest way of happiness is the food as most of us can effort, than clothing and electronics etc… Just remember when you are busy doing something how many times you forget about food because you were absolutely enjoying that moment so we should place enjoyable things in our life to keep our brain happy with them instead of artificial products…
I understand what the article is trying to tell us but a lot of times the brand’s performance and customer care also makes you loyal and not just what those brands “express”. I had an iPhone 6 which lasted me comfortably for 4 years but all of my Samsung smartphones always broke after around 2 years. So, wouldn’t I obviously go to Apple again because as per my experience their phones last longer and are more reliable? Same with Nike. I’ve tried so many brands and even non branded shoes and Nike shoes are the most comfortable ones I’ve ever bought. So I think brands also become big because they consistently provide satisfactory services which makes people put their faith in them.
I don’t identify with any brand. Every time I make a purchase, I look at the constituents on the label and do a cost/value analysis and go for the best price with the highest quality ratio. Also, I don’t really have a family identity or association, my loyalty to them is conditional and I feel the exact same way about brands.
I couldn’t care less if I was using a brand or not, if the product does what its supposed to do in a good way then I’m happy. If it happens to be of a popular brand, so be it. If its of an unpopular or unknown brand, I don’t mind. So at least to me it seems wrong to assume that the people who don’t get attracted to brands must be anti-brand, they could be brand-neutral.
It’s the principle of Buddhism. The deep learning of mentality formation is from the interaction of multiple factors, from inner outward and reflect back to be perception. Several cycles of that process printed some memory (or called experiences) in mind. Without knowing, we all think it’s our own imagination or thought. That’s why we’re all in the world like Metaverse. We enjoy money which is a medium human created it for exchange.
All my life I have just heard about those clothing brands, never bothered to buy these because the designs are too simplistic and boring for my taste,instead I like complex and intricate designs on my outfits. I understand why people might like the simplistic designs, I sometimes find such designs charming too.
My perception of Apple when i was younger was that it was easier to use and reliable and that it justified the cost for people who could afford it. However I leaned towards regular PCs because money was an issue. When Apple transitioned to phones, they seemed more expensive for no reason. I am vulnerable to other marketing but not enough to have been interested in Apple. I also heard rumors of Apple bloatware and frequent releases of products to avoid it being expensive. It made no sense for me to be interested in Apple products when I could successfully use a PC or Android for less.
It’s not really irrational since you likely own the brand that you are loyal to. If you hear bad news about a brand that you own, the value (symbolic and real) of your possessions drops. It’s like hearing about the rising crime rate in a neighborhood where you own property or negative news about a crypto project that you’re invested in.
They aren’t exactly the same thing though. In nursing school I learned that store brand drugs often times leave out ingredients that help them to be bioactive, so you are getting less of a dose. From my own experience with clothing (because I purposely bought and wore non-popular brands of clothing until about age 28. Then I switched over and the fit was so much better, the materials more comfortable, etc. Maybe not in every case, but in enough cases for me to justify buying them. I don’t get the brand loyalty though. I like nice brands, but to me, I don’t care if it’s North Face, Adidas, Nike, Levi’s, etc. And I used non-Apple computers and Android phones for years but they always gave out and always went to shit pretty quickly. I’m on my 3rd year with my first Apple phone and the camera quality is just as good as it was 3 years ago. I still have 70ish% battery power at the end of the day, whereas with my Android I would be having to charge it up by 4 pm after 3 years. My Apple computer is the fastest, quietest laptop I’ve ever owned. My previous computer would drain its battery within 3 hours. My Apple lasts maybe 10-12 hours.
It depends on the person,the thinkers and curious people are less to fall for those trick just like when they say it’s on sale or it $1.99 but yes apple people are different.and just like all those who like to buy brands and who believe in everything they’re told.and never question anything.when you buy something you like just because and not because it’s a brand your out of the ordinary when you see that apple is just numbers and increasing prices you already have the advantage.😅
I’ve been in apple user since the iPhone 4, and I really switched to because I saw no creativity, imagination, or ideas on the android side. Apple has kept me creative since the start of touch screen devices. I still own one today and I still today have positive ideas that apple could do in the near future.
I buy Nike Air because it has the little bubble cushion and I can feel the difference. People laughed when I had colorful Nike shoes so I pick the most bland looking Nike shoes to wear. One thing that’s annoying about Nike shoes is when they get wet they start squeaking. I give you reasons for, I give you reasons against, I give you reasons why it’s not a social thing. I’m sure my brain was still light up when it sees a Nike brand just because my brain is a correlation engine that doesn’t mean I’m not a rational consumer. Although for most people…
🎯 Key Takeaways for quick navigation: 00:00 💡 O Poder das Marcas – Marcas têm o poder de influenciar nosso comportamento muito além do ponto de venda. – Estudos mostram que a exposição subliminar ao logo de uma marca pode afetar o desempenho em tarefas criativas. – As escolhas de marcas também refletem uma busca por identidade pessoal e social. 01:25 🧠 Identificação com a Marca – A escolha de uma marca pode refletir a criação de uma identidade pessoal e social. – Uma vez que o consumidor se identifica com uma marca, seu comportamento pode ser moldado por essa identificação. – A defesa de uma marca pode ser tão forte que um ataque à marca é percebido como um ataque pessoal. 02:52 🤯 Impacto Neurológico das Marcas – Estudos neurológicos mostram que os consumidores podem ter respostas emocionais intensas às marcas, sem estarem conscientes disso. – A identificação com uma marca pode gerar respostas cerebrais semelhantes às respostas a membros da família. – O poder das marcas de influenciar as decisões do consumidor levanta questões éticas e sociais importantes. Made with HARPA AI
I am from INDIA and a lot of people using iphone and they don’t know why they are using iphone I asked them and there answer is same in they says Iphone doesnt hang iphones camera is perfect iphone is secured and they are many of them are having a craze of having a latest iphone if they are having iphone 13, they will soon go to have an iphone 14 as it release in the market but all these three features are in many iphones however they don’t know why they are purchasing that I think in India iphone is not just a phone its a symbol of status people working in BPO having iphone that may be there 6 to 8 months of salary and they are purchasing with EMI
Apple is not just marketing. There Products have an high standard quality. Also Apple is one of the brands which hold their promises of their ads. They dont have to “lie” they know they can. Other brands wants to be the first in some innovations but they are not good enough for implementation. Apple knows when its the right time. Their Products have a consistence like no one other. Apple puts a lot of effort to make using an iphone (or other products) a diffrent experience. Samsung have great hardware if the software will be better Apple will be affraid. Thats the secret of Apple.
Maybe for most, but some of us actually care about usage. For example, iphones & macbooks just work flawlessly for me. Never failed, no viruses, just super easy to use. The aesthetics are a plus. I was an avid Windows user before this, and PC’s are just trash of an experience. Same thing with smartphones, I’ve tried Android several times & it’s also trash. I could care less about the cost or the freaken “brand.” If Google decided to make a phone that trumps the iPhone experience, you bet i’ll jump ship. For Nike, I like the aesthetics of their clothing. Clean & simple designs. Once again, it’s not the brand for me. I think the only people that are swayed by “branding” are silly kids or immature adults who think that status is determined by the brands they use. That’s why the actual rich people don’t care about looking rich. It’s only poor people who want to look rich.
Well he is not wrong.. I moved from Nokia phones to Microsoft when they had that few yrs deal with Microsoft and released phone under them bcz for me it was Nokia.. My Nokia Windows XL failed and so did other 3 Windows XL in my family when upgraded to Windows 10..that hurt me and although when I had to buy new phone Nokia had already announced its new phone but many said it’s not as good as it used to be.. I finally bought Redmi bcz after my experience with XL I just didn’t want to lose money so I thought I’ll buy Nokia again after it releases few new models and gains trust.. It was really tough to move from Nokia to Redmi although now I don’t care… But the same is going on with Airtel sim.. I have used another company sim on side but always had an Airtel sim and at this point I am very much aware that I am emotionally attached to it
Quite of few people I here applauding Apple and the like for taking advantage of the masses and psychologically coercing them into buying things they likely do not need. Most people can make do just fine with a non flagship smart phone and use one that cost far less. At this point even free phones with most carriers can all do the same things.
The point of this article is that you’re always going to have other choices in life and you shouldn’t let a choice make you..instead you make the choice not because someone else I told you to make that choice but because it’s the choice for you because you feel that’s the best choice for you!! You shouldn’t let brands troll you in life you make a choice for what fits you best not for what everyone else wants you to do just to be a follower instead be a leader!!! & make your own choice!!!!
You got to it at the end. It’s about a lot more than consumer brands. It’s everywhere: Trump is a brand. AOC is a brand. Identity politics. Football teams are a brand. Your favourite player is a brand. Your country is a brand. The flag is its logo. Ultimately, we use these brands to create our own personal brand.
I think most people understand and notice this on a general level. We get that things like ” apple 🍎 etc are “cult like” if you will. The average people DONT understand though, the serious connection it has to our brains and how easily someone can be enticed/brainwashed etc there’s a stark difference between those two levels of knowledge and the ability to guard yourself against it. The more you understand the emotional/neurological process, the more able you are to check and correct yourself when presented with a situation like this. Hope that makes sense 🤷 lol
it’s true that apple has marketed themselves as a ‘creative’ brand, but they also stand behind what they market. before the iphone came out, i gave zero shits about apple. didn’t pay attention to what they were doing or cared. saw some ads, and we had a bunch of translucent macs in our classroom and all i remember was they were slow as hell and the trackball kept getting stuck. it wasn’t until i saw the keynote presentation for the iphone did they start catching my attention. that thing was a breakthrough like i’ve never seen. it was like they took everything i had been complaining about in my flip phone and blackberry, and solved all of it. it was those acts of design and engineering that made me respect and have loyalty to apple. not their ads, slogans, logos, etc. all that is great, but it’s useless if the company doesn’t actually put out innovative, interesting, edgy things. so when you say “apple is the brand for hip, cool, fun people, and that’s why you buy them” – that statement is just false. it’s because of their design and engineering that captures most people. the ads just augment, or enhance, those innovations. if they stopped making ads after the first iphone, i would still be visiting their website and buy their products because i enjoy the style and function of their devices. don’t really care if i’m seen as hip or not
Yes.. and no. I think I can draw up a counterpoint to nearly every argument. Name brands go through a more rigorous manufacting testing and QC process. I’ll give you one example, just one.. for now. Xanax brand Benzodiazepine, Xanax (non generic) is that much more expensive and THAT much more effective than anything you’re going to see from companies like Sandoz pharma and the like. I don’t know 🤷♂️ but that’s just one example..
A great brand represents products or services or experiences of a quality that it consistently strives to live up to – something that the person representing the brand (by wearing or sharing or emulating, etc) admires or wants others to believe they support. For example, what does the United States flag represent? Does the current government across the aisles represent the ‘brand’ of the US flag? Do the businesses? Do the people? US? Branding is essentially mythos and meaning. What does a symbol mean? We could be talking anywhere, and for or with any of US. Because a flag, like a swoosh…is also a brand symbol. So what, exactly, are we selling? And why? Should we restart class? Ask away…Just Do It!
I have Samsung honestly cuz of what he said and cuz it’s better at making life easier, I feel like apple just makes fashion and “wants” easier ie camera but samsung gives you things to didn’t know you needed like split screen or charging another phone Samsung phones literally charge like c’mon I LOVE nike cuz if you wear Just a nike Shirt ya whole outfit is complete,wear just a nike shoe and you’re done,just a nike hoodie and it’s over.
This is so true. I have a Samsung phone. I just care about features. Back then it had a removeable battery, sd card slot and headphone jack. Samsung is part of Andriod and there are load of andriods out there. One day I could buy the pixel, there is no loyality. Reading the comments section on youtube, I know other andriod users would switch is a heartbeat, if the found an andriod phone better than Samsung phones. There is no really back story with Samsung. Apple has a story and it’s about the underdog and being different. Back in 2014 with the Samsung Note 4. I saw the sd card slot, headphone jack, large display and removeable battery, which Apple didn’t have back then. For me it’s about price, good fast features, good quality screen and hoping my phone doesn’t cost me too much in the long term. I respect people who own Apple phone, my gf has one too lol. I do feel Apple is a luxury brand, the products are good and you are part of something special. Do whatever makes you happy. I respect the way Steve Jobs paved the way for andriod phones. If there is no Apple phone, then be no Samsung phone imo. I have no idea who is running Samsung lol. I know more about the Apple story hahaha
One thing the article didn’t address is how far Apple blows apart its competition in terms of how Apple products just works. Heard of Zuckerberg, greta (director of Barbie) saying they choose to wear the same attire or have a fixed wardrobe because they don’t want to be wasting mental resources on deciding what to wear since they make thousands of decisions a day ? Apple products work in the same way in that they just work, I don’t need to give a damn about security, their maintenance like memory management etc, it just works what it’s meant to do and Apple has one of the best customer service support, sales support when purchasing their products, product support when you own their product and long term continuous software support for the phones for example, which only now some rivals like Samsung and Google is catching up to. And o yeah did I mention their products are durable af and last long ? Apple and Nike just got all their forumula right, relative to their competition
What the English call ‘comfort’ is something inexhaustible and illimitable. Others can reveal to you that what you take to be comfort at any stage is discomfort, and these discoveries never come to an end. Hence the need for greater comfort does not exactly arise within you directly; it is suggested to you by those who hope to make a profit from its creation. -Hegel
Apple never really marketed to the creative people, it was primarily creatives who adopted Apple. Apple was always about putting a home personal computer on everyone’s desk so the power wouldn’t only become for the corporates. And when they took the idea of a OS with desk instead of coding and it became visual the creatives made the choice for the tool. When I got a IPhone in 2008 no one understood and buying a 2200 euro Macbook I was declared crazy… and I am typing this message still from this same 2011 macbook. As creative is mostly a digital swiss tool because of its trustability. But I always had the same criticism as non-Apple users… insanely expensive cables, earphones, and adapters that never get any improvement.