How To Check Average Engagement Rate On Instagram?

The average engagement rate on Instagram is 2.88%, with most social media marketing experts agreeing that a good rate is between 1% to 5%. To calculate this rate, you need to determine the number of Instagram posts you want to measure and use the formula: Average Organic Engagement Rate (%) = Total Engagement / Total number of followers x 100.

In 2022, analyzing over 44 million Instagram feed posts, the average engagement rate was found to be 2.88%. A good engagement rate is between 1% to 5%, but larger followings make it harder to achieve. Hootsuite’s free engagement rate calculator can help you find your Instagram engagement rate by adding metrics such as the number of followers, posts, comments, shares, retweets, etc.

The average engagement rate for brands in the top 25% is 1.39%, more than double the overall average. The median posting frequency among these brands is 1.39%. To calculate the average engagement rate, divide the total number of likes and comments by your follower count and then multiply by 100.

Inflact’s Instagram Profile Analyzer collects statistics on an Instagram profile and analyzes 13 metrics, including number of followers, engagement rate, average user activity, posts per day, week, and month, uploads number, most popular post time, top hashtags used, top caption words, audience interests, and most commented. There are two formulas to measure the engagement rate for a single post and the average rate across your entire profile: Formula 1 = (likescomments) per post/ reach per post x 100 and Formula 2 = Formula 1 / total amount of posts.

In summary, calculating an Instagram engagement rate involves dividing the total number of likes, comments, and saves by your reach.

How to calculate average engagement?

Engagement = The number of likes, comments, clicks, and shares for the posts published in the selected time period. Average Engagement = The engagement of the posts (likes, comments, shares, and clicks) divided by the number of posts published in the selected time period. YouTube is the most popular video-sharing platform in the world. It is also the second-largest search engine globally, making it a good place to share content. We need data to make magic happen.

Can you see Instagram metrics?

Use Instagram Insights to view metrics for organic and boosted posts. Insights are free for business or creator accounts. 1. You need a business or creator account to view Instagram insights.

What is the average engagement rate?

What is a good engagement rate? Anything between 1% and 3.5% is average. Anything over 3.5% is high. This number shows your target audience is engaging with your content. A high engagement rate means better performance in social networks.

What is a bad engagement rate? A low engagement rate is below 1%. Don’t buy followers. Bots and fake followers won’t engage with your content, lowering your engagement rate and pushing you lower in the algorithm. If you see influencers with lots of followers but few likes on their posts, their engagement rate is low. Their marketing team will need to change their social media strategy.

Social media report template. Our social media report template is ready to use. It has the standard social media metrics and KPIs you need, and you can customize it to show the data you want. You can track your social media performance in one place.

How to calculate average engagement rate?

What is the engagement rate? The engagement rate is the average number of interactions your social media content gets per follower. The engagement rate is the total number of interactions your content gets divided by your total number of followers, multiplied by 100%. It’s a measure of how well your content performs without considering your follower count. What counts as an interaction depends on the platform, but usually refers to likes, reactions, shares, and comments.

How to check engagement rate?

The engagement rate is the number of interactions your content gets, divided by the number of followers, multiplied by 100. It’s a measure of how well your content performs without considering your follower count. What counts as an interaction depends on the platform, but usually refers to likes, reactions, shares, and comments.

What’s an average engagement rate?

What is a good engagement rate? Anything between 1% and 3.5% is average. Anything over 3.5% is high. This number shows your target audience is engaging with your content. A high engagement rate means better performance in social networks.

What is a bad engagement rate? A low engagement rate is below 1%. Don’t buy followers. Bots and fake followers won’t engage with your content, lowering your engagement rate and pushing you lower in the algorithm. If you see influencers with lots of followers but few likes on their posts, their engagement rate is low. Their marketing team will need to change their social media strategy.

Social media report template. Our social media report template is ready to use. It has the standard social media metrics and KPIs you need and you can customize it to show the data you want. You can track your social media performance in one place.

What is an average engagement rate?

What is a good engagement rate? Anything between 1% and 3.5% is average. Anything over 3.5% is high. This number shows your target audience is engaging with your content. A high engagement rate means better performance in social networks.

What is a bad engagement rate? A low engagement rate is below 1%. Don’t buy followers. Bots and fake followers won’t engage with your content, lowering your engagement rate and pushing you lower in the algorithm. If you see influencers with lots of followers but few likes on their posts, their engagement rate is low. Their marketing team will need to change their social media strategy.

Social media report template. Our social media report template is ready to use. It has the standard social media metrics and KPIs you need and you can customize it to show the data you want. You can track your social media performance in one place.

How to calculate average reach on Instagram?

The average reach rate is the total reach of a post divided by the total number of followers, multiplied by 100. Social media reach data is always an estimate, no matter what analytics app you use. Use native analytics dashboards (Meta, LinkedIn, X/Twitter, YouTube, TikTok) for the most accurate results. Social media reach is an important content KPI, especially for measuring brand awareness. Reach is a key social media metric for this business objective. Instagram reach decreased 18% in 2024, while Facebook increased 37%.

How do you calculate engagement rate on Instagram for the month?

The engagement rate shows how many followers interact with a user’s content. It is calculated as total engagement divided by total followers.

What is the average engagement rate per reach on Instagram?

Good question! Iconosquare studied 30,000 Instagram profiles and found that the average engagement rate is 4.7%. Other studies found the average engagement rate to be 1.22% and 4.59%. These stats vary by industry. If you want to increase your engagement rate on Instagram in 2021, great goal! Focusing on engagement rate is a great strategy for the new year. Now you’ve decided on your Instagram goal, you want to know what a good engagement rate is.

How to find the average engagement rate on Instagram?

Use an Instagram engagement rate formula. To calculate the Instagram engagement rate for a post, divide the total likes, comments, and saves by your reach and multiply by 100.

Engagement Rate = (Likes, Comments, Saves) / Reach x 100 #2: Calculate Your Engagement Rate Automatically. Laters also calculates your Instagram engagement rate for every post you share.

How do you get engagement metrics on Instagram?

You can calculate your Instagram engagement rate yourself. Divide the number of engagements by the reach, then multiply by 100 to get a percentage. Your latest pic gets 100 engagements and 1,000 reach. (100/1000) x 100% = 10% engagement rate. Easy, right? What’s a good engagement rate for a brand on Instagram? Rival IQ says that anything over 1.75% is above average after the recent algorithm changes. If you’re struggling to reach that level, try these tips to improve your Instagram engagement.