What Is The Average Engagement Rate For Instagram?

The average Instagram engagement rate (by follower count) in 2022 was 2.88%, with an average of 1.53% for Facebook and 0.72% for Twitter. The average engagement rate for Instagram Reels is 1.23% per post, making it the best-performing content type on the platform at the moment. However, the average engagement rate for Instagram Reels has dropped significantly in 2024, reaching 2.2%. This is due to the increased spending on Instagram by users.

The Hubspot study found that the average Instagram engagement rate globally was 5.86% in 2022, with an average number of engagements per post around 460. The latest Instagram engagement stats show that the average engagement rate for all types of Instagram posts by business accounts is 1.89%. This statistic looks at the total number of likes and comments a post receives and compares it with the number of followers the account has at the time of posting.

In 2023, Instagram Reels had a usage increase of 57.4% over 2023, with an average engagement rate of 1.23% on average. However, the average branded engagement rate on Instagram is around 1.22%, which varies heavily by industry. Hootsuite’s own social media team reported an average Instagram engagement rate of 4.59% in 2022 with 177k followers.

In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, but anything above 6% qualifies as a very high engagement rate. To increase your Instagram engagement, use tools like Instagram Reels, Facebook, Twitter, and LinkedIn to analyze your metrics and benchmark your results.

Is a 6 engagement rate good?

How do you know if your Instagram engagement is good? You can check your results against industry standards.

Less than 1% = low engagement; Between 1% and 3.5% = average; Between 3.5% and 6% = high; Above 6% = very high.

An engagement rate on Instagram between 1% and 3% is ok. This is the average result on most profiles. If your engagement rate is over 3%, your audience is very engaged. If it’s below 1%, people aren’t interested. Facebook filters your posts to about 16% of your followers, so a reasonable engagement rate is 1-2%. A low engagement rate is not surprising.

Is 35% engagement good?

On Twitter, influencers get about 0.6 to 1% engagement. Anything above 1% is considered above average. On Instagram, the average engagement rate is between 3 and 4%. Anything over 7% is considered high. Finally, on YouTube, you need an average engagement rate of 20% to be considered an influencer. An influencer’s engagement rate depends on their number of followers. How to improve your campaign engagement. To improve your campaign engagement, post content that gets more engagement, like this:

What is the lowest engagement day on Instagram?

Posting on Instagram on a weekend is the worst. Posts on Saturdays and Sundays get fewer likes than other days. What time is best for posting Reels on Instagram? The best days and times to post Reels match the above graphs, but people use different parts of the Instagram app in different ways. An update by Instagram’s Head of Content Adam Mosseri offers some interesting insights. People look for friends in Stories, explore for new content, and watch Reels.

Why is my IG engagement so low?

Instagram reach is low. This means fewer people see your posts, which limits engagement. This could be because you’re posting at the wrong times, using the wrong hashtags, having a low-quality or inactive following, or being affected by the Instagram algorithm. To reach more people, post more often, use more popular hashtags, grow your following, engage with them, and try different types of content. Boost your Instagram impressions and reach. 5 Proven Ways to Boost Your Instagram Reach and Impressions In this blog, we will explain how Instagram reach and impressions work and share five proven ways to boost your Instagram impressions and reach.

What is an average engagement rate?

What is a good engagement rate? Anything between 1% and 3.5% is average. Anything over 3.5% is high. This number shows your target audience is engaging with your content. A high engagement rate means better performance in social networks.

What is a bad engagement rate? A low engagement rate is below 1%. Don’t buy followers. Bots and fake followers won’t engage with your content, lowering your engagement rate and pushing you lower in the algorithm. If you see influencers with lots of followers but few likes on their posts, their engagement rate is low. Their marketing team will need to change their social media strategy.

Social media report template. Our social media report template is ready to use. It has the standard social media metrics and KPIs you need, and you can customize it to show the data you want. You can track your social media performance in one place.

What is a good reach on Instagram?

If you ran an Instagram ad and got 50 likes and 400 people saw it, that’s 12.5% engagement. That’s an engagement rate of 12.5%. Engagements by reach benchmark: A good Instagram engagement rate by reach benchmark is above 5%. 5. Website traffic. Social media isn’t separate from other things. The best social media strategies look at how social media can drive traffic to their website or app. You want customers to see your content and take action. You should track Instagram website traffic.

Can engagement rate be over 100?

The rate isn’t scaled to 100, so it’s normal to see an engagement rate above 100 if the post is highly engaging.

Total engagement. We measure engagement differently on each network because each network has different ways to engage people. The tool defaults to measuring engagement over the past 30 days, but you can adjust the date range. Total engagement on each network is calculated like this: Facebook: The total number of shares, likes, reactions, and comments on all posts during the selected time period.

Why is Instagram engagement so low in 2024?

Instagram feed posts are less popular because of several reasons. The Instagram feed algorithm: Instagram now shows content based on how much users engage with it, not just when it’s posted. If your content isn’t engaging, it might not be shown as often. What is the Instagram algorithm? The Instagram algorithm decides what content users see on their feeds, stories, and other parts of the platform. This algorithm shows users the most relevant and engaging content based on their behavior and interactions on the app. Here are a few things that affect how the Instagram algorithm works in 2024:

Is 40% engagement good?

How do you know if your Instagram engagement is good? You can check your results against industry standards.

Less than 1% = low engagement; Between 1% and 3.5% = average; Between 3.5% and 6% = high; Above 6% = very high.

An engagement rate on Instagram between 1% and 3% is ok. This is the average result on most profiles. If your engagement rate is over 3%, your audience is very engaged. If it’s below 1%, people aren’t interested. Facebook filters your posts to about 16% of your followers, so a reasonable engagement rate is 1-2%. A low engagement rate is not surprising.

Is 20 a good engagement rate on Instagram?

There’s no simple answer because what’s “good” depends on many factors. This includes your industry, platform, and audience. A good engagement rate is 3% or higher, while an excellent one is 6% or higher. You shouldn’t rely on engagement rates alone to measure success, especially if you’re using them to decide if an influencer is right for your brand. You also need to consider content quality, audience demographics, and brand values. You also need to keep track of reach, impressions, click-through rate, conversion rates, and cost per engagement. How to Calculate Engagement Rate. The social engagement rate of a post is calculated by dividing the total number of engagements by the total number of followers or impressions, and then multiplying by 100 to obtain a percentage.

What is a good engagement rate on Instagram?

Most social media experts agree that a good engagement rate is between 1% and 5%. The more followers you have, the harder it is to engage them. Hootsuite’s social media team reported an average Instagram engagement rate of 4.59% in 2022 with 177k followers. Tracking your engagement rate shows if your social media audience cares about your posts and what they want to see more of.

Engagement rates are the currency of social media marketing.

Followers and impressions are also important. But engagement metrics show how well your social media is doing.

Is 13% engagement rate good on Instagram?

1% to 3.5% = good engagement rate. 3.5% to 6% = high engagement. Above 6% = high engagement.