Do Reels Get More Engagement Than Posts?

Instagram Reels are a popular post type on the platform, generating higher initial visibility and reaching. However, regular posts can engage users more deeply and sustain longer-term interaction. The average engagement rate for feed posts has decreased by 44% since 2019. Since 2022, Reels have become the most engaging post type, with studies showing a 22% boost in engagement compared to static posts. To increase engagement on Instagram reels, use native reel tools to create content.

In Q2 2022, Emplifi data revealed that almost half of Instagram brands published at least one Reel post, compared to 30% a year ago. The format is most popular in the Sports sector, with over 60% of profiles sharing Reels. However, carousels still outperform Reels in terms of reach and comments.

Reels are highly versatile in how they can be shared among audiences, making them more versatile than feed posts. Users can easily share Reels with friends via Stories. To increase visibility on reels, users can toggle a button and choose a custom thumbnail for their video.

The Instagram Reels algorithm works by prioritizing content based on what viewers are most likely to interact with. To boost a Reel on Instagram, users can tap the three dot icon or Boost post in the bottom right corner and tap “Boost Reel:”.

There is no clear winner between Reels and Posts on Instagram, but both formats offer unique advantages and can be strategically leveraged to achieve marketing goals. The key lies in understanding your audience, creating engaging and valuable content, and adapting your strategy based on insights and trends.

Reels have an average 20.59% engagement rate per post, far exceeding other types of media like photos and carousels. Reels are a better choice for getting engagement via hosting polls, running quizzes, and inviting followers to respond with their responses.

Posting more often is better than posting less often, as Instagram reels get 67% more engagement than standard Instagram videos. Understanding your audience, creating engaging and valuable content, and adapting your strategy based on insights and trends can help you succeed with Reels on Instagram.

Do reels or posts get more engagement?

Reels get 22% more engagement than traditional videos. These figures come from NBA teams that have found success with Instra reels. Nike and Louis Vuitton also report similar numbers.

Graph showing how Reels have increased account reach (Source)

10 Proven Instagram Reel Strategies for Follower Growth.

Is it better to post reels or posts?

Which format should you use? It depends on your goals and what kind of content you want to share. If you want to share quick updates or behind-the-scenes content, stories are a good option. Reels are great for sharing creative, entertaining content. If you want to share traditional, in-depth content, posts are still the best option. Make sure your content is engaging and informative! Your followers will like it. Do you have questions about using Instagram for business? Please contact us via the form below.

Is 1000 views on reels good?

Get 1,000 views on Facebook and you’ll earn a few dollars. Reels can be a great side income, but you need a large audience to make a good income. If you’re working with a brand, you and the brand only get paid per view or 1,000 views. These numbers can be high. How many views on your Reel do you need to get paid on Facebook?

Do Instagram posts get more views than reels?

But at the end of the day, these views and likes don’t matter. Comments are often just vanity. Metrics. Check your social media ROI.

Why do reels get less engagement?

Inconsistent posting. Consistency is key to building an audience. If you don’t post regularly, your followers will lose interest. Make a content calendar and follow it to keep your audience engaged. I use Planable. Their free version is enough for me.

Not engaging with followers. Engagement is a two-way street. If you don’t engage with your audience, they won’t engage with your content. Reply to comments, thank your followers, and interact with other content in your niche. Building a community can lead to more engagement. Also, comment on other creators’ posts! It helps a lot and you’ll get more engagement back.

Not optimized for mobile viewing. Many people use Instagram on their phones, so make your Reels mobile-friendly. Make your images and text easy to read on mobile devices.

Why do people do reels instead of posts?

When to Use a Reel: Instagram Reels is a great way to get your content in front of a new audience. Good reels content can get you new followers and customers. Make your Instagram Reels content attention-grabbing and engaging. Reels viewers want content that’s entertaining, educational, or a mix of both. They like authentic content over scripted or formal. If your video fits these criteria, Instagram Reels is a great option. When to use Instagram Live. Instagram Live is a great way to promote a product or service because it’s interactive. Viewers can ask questions and comment on the video in real time, which makes it more personal. Your Instagram Live videos are saved to your account, so viewers can watch them again later.

What gets more followers posts or reels?

Reels are discoverable by non-followers, making them a powerful tool for growing your Instagram base. A study found that Reels result in 22% more new followers than videos on your feed. If you’re still curating your Instagram feed like in 2015, it’s time to start making Reels. Reels can go viral because they can be posted everywhere. Schedule your Reels to drop at the right time. Otherwise, your video might not go viral. It’s more important to keep your current followers engaged than to seek new ones. When creating a Story, target your base with personalised precision to build loyalty. Post often and encourage interaction.

Why do my posts do better than reels?

In-Feed Posts are static images or carousels published to the Instagram grid. They can also drive engagement and showcase product photos. Instagram ranks Reels and In-Feed Posts differently. Reels prioritize engagement, while In-Feed Posts focus on relevance. Reels are the most engaging content on Instagram. Short-form video, like Reels, is in high demand and considered the most effective marketing trend with the highest ROI.

Is 10K views on Instagram reels good?

Summary: Reels is a tough platform to get views on. Use our guide to get more views and create content your audience wants. Once you get 10K views, it’ll be easier to get more.

How to get 100K views on reels?

Buy Instagram Reel Views to get lots of views on Reels and build up to 100K. 1,000. Know the Reels algorithm. … Research trends and use them to your advantage. … Create quality content. … Be creative. … Use music and sound effectively. … Use eye-catching thumbnails and captions. … Connect with your audience.

Is 100K reel views good?

Most experts say 100K views make something go viral, especially if it happens in a few days. Going viral is every Instagrammers dream.

Is 10K views on reels good?

Summary: Reels is a tough platform to get views on. Use our guide to get more views and create content your audience wants. Once you get 10K views, it’ll be easier to get more.